Intercultural Training India

16. Oktober 2017


Working and communicating successfully with Indian business partners

India as an economic power is becoming an increasingly important partner for Germany as a result of globalization. The world’s largest democracy with its economic growth of over 7% in 2015 offers an ideal sales market, as well as a highly attractive outsourcing destination for corporate processes and production: In 2014, India was the world’s most attractive outsourcing destination.

Yet any cross-cultural encounter between Germans (or indeed persons from most Western cultures) and Indians, whether in business or private contexts, carries its potential for misunderstandings and conflicts: Many a project or Joint Venture – but also many a private relationship – has failed due to ineffective and unsuccessful intercultural communication.

A thorough preparation for collaborating effectively with people from the multi-faceted Indian culture can help to prevent such failures, and thereby promote successful business and personal relations.



  • Culture: Some definitions
  • Culture Dimensions and cultural orientation
  • Intercultural communication and competence

India and Germany

  • How Indians see themselves / How do they see us and how do we see them? (reflections about self-perception and perception by others, stereotyping)
  • Economic relations

India as a Nation

  • Essential background information on the country’s cultural and political history
  • Religion and Society: Caste System, ways of thinking, approaches to / perception of time, space and gender roles

Business in India

  • Business Culture
  • Management style
  • Teamwork, corporate communication, hierarchies
  • How to act in specific situations of business life (meetings, negotiations, conflict management)
  • Private contacts: Etiquette, Small Talk, social conventions, invitations, business dinners

This training will enable you to set your own cultural background in relation to Indian culture. You will strengthen your intercultural competence and your reflective skills in order to benefit from the full potential of the cooperation. The information you receive in the workshop about Indian ways of thinking and acting will help you react appropriately in business and private situations and prevent misunderstandings.


This training features a variety of methods: group work, simulations, role-play, discussions and communication exercises. These practical activities are supplemented by short lectures that clarify theoretical background information and thus facilitate the structured approach to pertinent material. An extensive collection of books, films and other illustrative material is provided for self-study during breaks.

For further study, all handouts and materials used during the seminar are provided for each participant.


This seminar addresses participants whose professional activities require them to take on tasks in India and who have to establish contact with Indian (business) partners. At the same time, it is suitable for participants working with Indian team or business partners in Germany.


Duration: 2 days
Dates: by request
Location: Göttingen
Number of participants: max. 12
Trainer: Rucha Ambekar (about the instructor)

Price: 1.180,- € plus VAT (1.404,20 € gross)

Beverages, snacks and seminar documents are included. The participants receive a certificate upon completing the seminar.
We look forward to welcoming you on this training course.

The training can be booked inhouse in English or German. For additional information please see our German homepage: Interkulturelles Training Indien.

If you wish to book this course as an inhouse seminar, please use the contact form.


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